Ever wondered what it takes to start working in the field of public relations in Sydney? This article covers everything you need to know about getting a head start in this career and what to expect from it.
What they do
Public relations specialists are experts in communication and they work as a kind of mediator between businesses and the general public. Specialists are responsible for building and maintaining positive relationships between the two, sharing the public’s concerns with the business as well as sharing the mission and policies of the business with the public.
Duties
The tasks a PR consultant in Sydney will be responsible for are varied, and they often change day to day. This can make working in the field quite engaging.
Writing
Specialists will often have to write press releases which share a company’s events or news with media professionals (who will then ideally publish the news). Specialists often write up reports, speeches, trade magazine articles, newsletters, and product information.
Organising functions
A PR consultant in Sydney will also be responsible for preparing functions such as product launches, news conferences and speaking engagements. The goal is to organise events that will gain the attention of the public or a group of interest. They also need to ensure all key people are attending and ensure publicity material has been printed in advance.
Forming and strengthening relationships
Given their role as communications specialist, building and maintaining strong relationships is considered a crucial part of working as a PR consultant in Sydney. Whether it’s speaking to media professionals, public figures or company staff, they need to ensure everyone is kept happy and in the loop.
Resource management
They may also be responsible for helping the company manage resources related to public policy. This can involve planning, setting objectives, budgeting, recruiting, and staff training.
What their job prospects are
Job prospects for a PR consultant in Sydney are quite positive, with job growth expected to rise. The average salary is around $52,000. While job requirements are relatively high (requiring a bachelor’s degree), unemployment rates are low, and the majority of staff work full-time (74%).
Pathways to a career
Working as a public relations officer generally requires at least a bachelor’s degree as well as 1-2 years of relevant experience. Here are the steps involved:
1. Complete a bachelor’s degree
Start by obtaining a bachelor’s degree, ideally in the field of public relations or media and communications.
2. Build a portfolio
Having a portfolio of work such as press releases and articles is a good way to showcase your skills to potential employers.
3. Complete an internship
Completing an internship is a good way to get on-the-job experience that can translate into paid work.
4. Apply for jobs
If you can’t get a job through your internship provider, try applying to other public relations agencies.
Qualities in ideal applicants
Keep in mind that working as a PR consultant in Sydney may be more suitable to certain personality types. Some of the qualities which work well in public relations include:
- Well-spoken
- Driven
- Outgoing
- Personable
- Strong writing ability
- Quick and accurate research ability.
Of course, many of these can be developed, so don’t be disheartened if you are currently lacking any of these!
Working as a PR consultant in Sydney can be a highly rewarding and enjoyable career. Good public relations specialists ensure that their clients enjoy improved visibility and recognition, and ensure that their good reputation is upheld. Be sure to do your research to learn what you need to do to get hired in the field.
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